Ooredoo is an organisation on the move. Thanks to our dedicated employees, we continue to move closer towards our vision to be among the top 20 telecommunications companies in the world by 2020.

We are a dynamic global telecommunications player operating in 17 countries across the Middle East, North Africa (MENA) and Asia. We cover a population of more than half a billion people and serve more than 68 million customers.

In Kuwait, we employ approximately 1,000 talented people, all of whom are driving Ooredoo to be the number one choice for world-class communications services in Kuwait. In the face of intensifying competition, increasingly sophisticated technology and rising customer expectations, nothing is more important to our success than our team – and it's a team that you can be part of.

Ooredoo's future is bright, and you can be part of our ongoing success.

• CVM Campaigns Quarterly, monthly, weekly roadmaps: Manage the Campaign calendar of events. Participate in the annual/quarterly / monthly planning sessions to understand and coordinate campaigns & Interaction strategies to be deployed.
• CMS process ownership: Ownership of the corporate Campaign Management Process i.e. wave opening/closure, Campaign Design & Prioritization, Wave deployment & feedback collection, Campaign Measurement & Evaluation.
• Cross functional coordination (CVM Retention & Loyalty , Product Marketing, Customer Care, Sales,) to ensure that all campaigns which impact customers are handled and run on the CMS platformDesign, test, deployment, execution & fulfilment monitoring: Understand the integration of campaign management with the other divisions, channels & operational business lines, plans and coordinates with Product Development Technology the future enablers / requirements. Serve as the liaison between the Marketing and Operations to ensure proper System design through:
  • Campaign briefs
  • Targets/Customer Profiles/Estimated pre-Counts, suppressions and exclusions to be applied
  • Promo Frequency, Waves of the Promotion, Channels to be Utilized, Cross-Channel Interactions
  • Offers, Creative, Treatments to be Applied (CMS & Siebel platforms)
  • Response Attribution Business Rule Development
  • Estimated Financial Expectations and ROI Objectives
• Campaigns prioritization, optimal customer/campaign eligibility allocation through effective use of ‘MandE’ (Measurement & Evaluation) outputs.
• Commercial pressure, contact strategy management: Manage the contact policy towards customers and ensure this is measured as a key KPI with regards to campaigns.
• Commercial success: Identify commonalities in the marketing initiatives (at a high-level) that can be leveraged across campaigns. Reviews & Optimize initial designs and counts resulting from the Campaign Designers work with CMS platform, and provide recommendations to maximize waves return. Oversee and coordinate the collection and distribution of best practices and standards to Campaign Initiator, including such items as:
  • Business processes
  • Naming standards and conventions for all the key Campaign objects
  • Session templates, stored queries, derived fields
  • Directory structures, table catalogs
  • Report definition, strategic segment definition, offer management
• Revenue increment & Up-lift management: Report weekly on Campaigns uplift versus targets, highlights gaps & review campaigns strategy (stop, review, and scale up).Develop and maintain CVM private offer catalogue, fully integrated with CMS workflows.

• Responsible for all one to one communication channels.
• Responsible and accountable for all one to one communication planning.
• Coordinate with different stakeholders and communication requestors to monitor and execute communication on all one to one channelsCoordinate with campaign operations staff to execute the CVM campaigns and to develop the automated reporting per campaign

•  Dispatch campaign activities between the CVM operation specialists and partners.

• Bachelors /Masters with Excellent knowledge of Marketing, Channels, Digital Channels. 

• Required years of experience of delivering results for CVM function in telecommunications sector
• 5-6 years of experience
• Strong knowledge of the telecom sector, analytics, CVM tools & techniques
• Creative flair and excellent presentation skills
• Ability to understand and execute the measurement of results and act appropriately to improve efforts
• Ability to operate in a diverse multicultural, multinational work environment, exhibiting appropriate sensitivities
• Good knowledge of MS Office applications like Excel, Word, PowerPoint etc.
• Excellent command of both written and verbal EnglishExperience in Telecom/Marketing/Analytics
• Analytical skills & ability to quickly understand / anticipate the business requirement and outline the business benefit Demonstrated knowledge in the following required:
• CVM
• Understanding business segments across liability / asset products, and provide integrated campaign services/solutions across multiple channels to meet business goals
• Work with internal teams including Analytics, Business Intelligence, and Marketing to define campaign requirements including testing and analytical protocols to ensure reliable results in upsell / x-sell of products/services
• Interact with business and marketing teams for campaign collaterals
• Manage the conversion of campaign requirements into details deployment plans, then manage the execution of these activities by the campaign development team
• Launch campaigns across multiple channels viz. CRM, UNICA, Email and SMS, Mobile app, Customer Contact Centre etc.
• Review campaign results and make recommendation on refinements to campaigns that will result in improved performance
• Budget skills
• Multichannel marketing
• Strong Creative skills
• Strong Analytical skills
• Strong Project Management skills
• Management skills
• Strong interpersonal communication skills