Understand business requirement for Consumer Business Unit and implement data Science models to do value addition on top of existing analytics
Full stack AI/ML based model development & Lifecycle management.
DS Requirement analysis and Project management
Statistical analysis and data visualization.
Develop and deploy various AI & DS models for revenue generation, cost reduction, and operational enhancement.
Collaborate with diverse teams to devise innovative data products for B2C and B2B markets.
Conduct comprehensive business analysis to provide insights for strategic decision-making.
Perform data pre-processing, feature engineering, and exploratory data analysis.
Build ETL pipelines to transform unstructured data into suitable formats.
Develop automated analytics solutions and APIs for data access and integration.
Deal with various data formats and apply techniques for data enrichment.
Integrate with big data ecosystems and optimize SQL queries.
Utilize tools like Airflow/ MLFlow for automated data pipelines and statistical methods for transformation.
Working as part of shared function across organization on use cases to support product growth, cost optimization, customer engagement etc.
Feature engineering and insights through statistical measures/algorithms/graphs/info graphics.
Support to enhance business processes for data monetization, commercialization whilst offering valuable insights to improve customer experience across touch points.
Presenting results of the models in a business friendly format
Visualization of key business insights and data using advanced techniques and tools
Continuous support to use case owner departments by optimizing the models via optimization and self-learning
Aggressive tracking of results and utilization of leads.
Manage the Data Science Operational Framework
Assess the effectiveness and accuracy of new data sources and data gathering techniques.
Propose solutions and strategies to business challenges using key insights from AA models.
2- Use Case Formulation & Insights exploitation (Marketing / Sales Team Specific - B2B / B2C )
Work closely with marketing team and provide segment specific recommendations and insights to improve targeting efficiencies and yield.
Work in close coordination with CVM team and develop cross functional shared business use cases.
Develop strategic use case models such as customer 360 , LTV , Survival models, segmentations ...
Develop use cases for sales and distribution using spatial data / NW data and competition customer data.
Harvest social data for targeted communication, customer sentiments, identifying behavioral and interest based communities digital targeting.
3- Data ecosystem Development & Maintenance (Technology)
Closely work with Technology BI team on matters related to Data, platforms and software.
Identify and integrate new data sources to Big data platform.
Governance and access rights on AA platforms and data.
Integration and sharing of AA model outputs with various customer touchpoints and IT systems.
Inputs for Platform Performance and vendor selection
Support planning activities for Analytics capabilities
4- Internal & External Organizational Collaboration (With The Group)
Collaborate and aligned with Group AA team for strategic initiatives and policies.
Engage with peers in the group and opcos and share knowledge and models.
Ensure AA models and technologies are well communicated, understood and adopted by business units and users in a timely manner.
Implement Group team’s recommendations and fulfil the requirements as per their guidelines.