The purpose of this role involves helping business in designing a path to growth and profitability amidst competition and constant change. The strategic planner's role consists of helping the organization to gather, analyze and organize information. They track industry and competitive trends, develop forecasting models and scenario analysis, examine strategic performance, spot emerging market opportunities, identify business threats, look for novel strategic solutions, and develop creative action plans. Strategic planning involves understanding what the organization’s current strategy is, what has been tried in the past and also what it will be in the future.
Strategic planners analyze and evaluate internal business plans. This involves financial forecasting, market analysis, competitive intelligence analysis, benchmarking, and value realization studies.
Bachelor degree in Business, Finance or Marketing. MBA is a plus