Field:
Marketing
Contract Type:
Full Time - Permanent
Location:
Kuwait - Kuwait City
Closing date:
24-Jan-2020
The Role:
Support marketing value generation activities by developing and applying sophisticated customer insight generation and complex modelling, and segmentation activities. Answer critical business questions around marketing/sales funnel optimization, customer retention, business investment prioritization related to customers value management and identifying opportunities, etc. Interact with key business stakeholders for data mining model related activities and own end to end data analysis and modelling of assigned projects. Create sustainable models and participate in the continuous improvement of predictive analytics framework. Leverage insights gained from analytics into actionable business recommendations. Measure marketing CVM related activities, act as the custodian of the models used for CVM activities and ensure accuracy and optimum performance of the models.
Note: you will be required to attach the following:
1. Resume / cv