Available Opportunities
VAC7500 - Manager, Prepaid Marketing (Small Screen)
Field: Marketing Contract Type: Full Time - Permanent
Location: Kuwait - Kuwait City Closing date: 31-Dec-2018
The Company:

Ooredoo is an organisation on the move. Thanks to our dedicated employees, we continue to move closer towards our vision to be among the top 20 telecommunications companies in the world by 2020.

We are a dynamic global telecommunications player operating in 17 countries across the Middle East, North Africa (MENA) and Asia. We cover a population of more than half a billion people and serve more than 68 million customers.

In Kuwait, we employ approximately 1,000 talented people, all of whom are driving Ooredoo to be the number one choice for world-class communications services in Kuwait. In the face of intensifying competition, increasingly sophisticated technology and rising customer expectations, nothing is more important to our success than our team – and it's a team that you can be part of.

Ooredoo's future is bright, and you can be part of our ongoing success.

The Purpose:
Role is responsible for planning, directing and overseeing the operations and fiscal health of prepaid small screen segment. Role requires identifying trendsetter ideas by researching industry, analyzing market strategies, evaluating options, financial evaluations & recommendation of right marketing strategy for the segment. Role also requires enhancing NPS & purchase consideration by rolling our new & innovative ideas for the segment
Key Accountabilities & Activities:
  • Plan and execute the small screen strategy according to the company’s & individual segment objectives
  • Strategic management and development of the small screen product portfolio, offering & lifecycle management for both small screen.
  • Work with Sr. Director and Lead the small screen budgeting, business & Roadmap planning
  • Be product owner for small screen throughout the life cycle. Conduct multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy.
  • Full P&L ownership of small screen product portfolioInitiate customer insight and market research for supporting business objectives.
  • Lead requirements, build the brief for the Market Research projects and get it approved by Senior Director.
  • Market Analysis: assess market and customer dynamics and incorporate into offer development and lifecycle activities.
  • Work with Senior Director to Develop and implement the small screen  Business Plan & Yearly Activity Roadmap.
  • Responsible for  subscriber target , acquisition & revenue for the small screen segment.
  • Manage Voice & data  ARPU development through strategies and tactics built on and using segmented offering, penetration, usage,
  • recharge, bundling, packs , pricing, etc.
  • Use Customer Segmentation for the Segment as per customer value segmentation, Customer behavioral segmentation, Customer life cycle segmentation  & Customer Value migration.
  • Develop compelling Voice & data  positioning and value proposition and selling tools. This can be for acquiring new customers, as well for existing base to enhance revenue. Develop business plans and product positioning in the marketplace.
  • Build & execute Engagement Documents & business cases for any new product or promos for small screen product as per the roadmap .
  • In sync with Snr director set the scope & objective for the small screen segment , schedule in  financial terms of segment-related activities with the purpose to secure necessary operational involvement and resources from that particular Function.
  • Accountable for revenue /recharge attainment with profitability and success of small screen product or group of products through development and execution of comprehensive marketing plan.
  • Set quality KPIs and drive sales to achieve quality customers.
  • Existing base revenue enhancement by identifying opportunities or by solving gaps with segmented promotion approach and thus running many campaigns in a month. Campaign management & Campaign measurement with test & Control.
  • Lead & track KPIs for Pipeline stock management of SIMs & Recharge  .
  • Work closely with GTM teams to propose complete offers addressing all customer needs.
  • Interact and set business requirements for third party suppliers, vendors or partners.
  • Determines customers' needs and desires by specifying the research needed to obtain market information.
  • Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.
  • Assesses market competition by comparing the company's product to competitors' products.
  • Assesses product market data by calling on customers with field salespeople and evaluating sales call results.
  • Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses;
  • answering questions and requests.
  • Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.
  • Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
  • Product Designing with segmentation- Tracking of competition tariffs, new offers, trade schemes- Monitoring competition activity & working along sales team to achieve the desired sales.
  • Responsible for managing & strategically plan increase in prepaid active base, churn management, revenue enhancement, segmented product penetration management
  • Align with Pricing specialists for the right small screen  pricing tactics and actions in order to deliver the objectives.
  • Align pricing with the other segments and overall pricing strategies.
  • Align with pricing team on business cases & data requirement for business cases
  • Lead and execute business cases and Engagement Documents (ED) for new product launches.
  • Lead and approve Product Description Documents (PDD) for the Product Development team for technical implementation.
  • Assist in technical implementation as required by the leading PD team.
  • Engage in RFBT and TRFS for new product launches.
  • Coordinate with GO to Market specialist on launching a promo/product
  • Lead quality and business analysis with GTM specialist of set targets for a new product/promo launches
  • Tweak product/promotion in sync with GTM specialist to achieve the set target for acquisition.
  • Develop post launch analysis and take corrective actions.
  • Monitor and report segment KPI and status against targets and budget.
  • Perform competitive analysis to evaluate product capabilities, pricing, promotion, distribution; analyse how these impact market share. Recommend and implement changes required to be competitive.
  • Rationalize solution offerings by performing map/gap analysis against current offering and market opportunities.
  • Establish requirements to effectively manage and track to a plan of record, including total sales, revenue, churn and contribution.Foster strong relationships with internal and external resources. Engage with different functional teams and business units (in order to drive business success and optimization.
  • Attend Operations and Marketing division meetings as required.
  • Proactively take responsibility for self-improvement by staying well-informed of developments, knowledge and innovations in relevant field of expertise.
  • Attend Training Programs, Courses, Seminars, conferences, vendor meetings, User Groups and presentations to be ready with the latest business ideas. 
  • Other duties as reporting directed by the line manager or other top management members.
Qualifications & Requirements:
  • Required years of experience of delivering products/innovations, experience & financial results in telecommunications sector
  • 6+ years of experience
  • Strong knowledge of the telecom sector, analytics, product launches, GTM
  • Creative flair and excellent presentation skills
  • Ability to understand and execute the measurement of results and act appropriately to improve efforts
  • Ability to operate in a diverse multicultural, multinational work environment, exhibiting appropriate sensitivities
  • Good knowledge of MS Office applications like Excel, Word, PowerPoint etc.
  • Excellent command of both written and verbal EnglishBS Degree (Master’s degree is an advantage)  in Marketing, Management, Finance, Computer science or related discipline and appropriate registration with a recognised professional institute
  • Segment marketing
  • Budget skills
  • Multichannel marketing
  • Strong Creative skills
  • Strong Analytical skills
  • Strong Project Management skills
  • Management skills
  • Strong interpersonal communication skills 
Note: you will be required to attach the following:
1. Resume / cv
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