Available Opportunities
VAC7372 - Senior Manager, Advertising
Field: Marketing Contract Type: Full Time - Permanent
Location: Kuwait - Kuwait City Closing date: 17-Dec-2018
The Company:

Ooredoo is an organisation on the move. Thanks to our dedicated employees, we continue to move closer towards our vision to be among the top 20 telecommunications companies in the world by 2020.

We are a dynamic global telecommunications player operating in 17 countries across the Middle East, North Africa (MENA) and Asia. We cover a population of more than half a billion people and serve more than 68 million customers.

In Kuwait, we employ approximately 1,000 talented people, all of whom are driving Ooredoo to be the number one choice for world-class communications services in Kuwait. In the face of intensifying competition, increasingly sophisticated technology and rising customer expectations, nothing is more important to our success than our team – and it's a team that you can be part of.

Ooredoo's future is bright, and you can be part of our ongoing success.

The Purpose:

Assist the Senior Director, Communication in the creation and execution of external communications and advertising campaigns designed to achieve corporate strategic objectives. Enhance competitive market performance within agreed deadlines, standards and budgets.

Key Activities:
  • Develop and give communication briefs to agencies and/or vendors for the creation of advertising and media campaigns, with the approval of the Senior Director, Communications.

  • Manage agencies with regard to the execution of briefed campaigns. Ensuring consistency of approach and conformity within approved corporate standards allocated budgets and expected time periods.

  • Driving digital marketing strategy in support of the communication campaigns. Areas of focus include digital strategies, keyword research, search engine marketing (SEM), analyzing web analytics, social media paid marketing, and media monitoring.

  • Keeps abreast of industry knowledge and best practices and provides campaign reporting and analysis relating to digital messaging campaigns. Tracks trends and provides findings and suggestions for campaign refinement.

  • Serves as liaison to and between advertising agencies, print suppliers and other marketing related vendors. Manages marketing budget by
  • tracking expenses, coordinating accounts payables, comparing and analyzing actual results with plans and forecasts.
  • Establish and foster effective working relationships with key local media channels. Capitalise on these to gain maximum exposure for new product launches and build and promote Ooredoo desired corporate image.

  • Support the creation, management and execution of the strategic marketing plans

  • Responsible for Communication department budgets, controls and tracking of  actual budgets with support of budget executive.

  • Development of annual media strategy aligned with commercial roadmap.

  • Undertake research into locations for all outside advertising locations. Ensure that those selected represent the optimum in terms of exposure and potential for creating business.

  • Extensive media research and planning for Digital media buying.

  • Maintain data on location, suppliers and terms and incorporates information and messages / themes into the Media Plan.

  • Work closely with Campaign efficiency Specialists to create and review measurement of the results of advertising campaigns on a regular basis. Review results of Top of Mind Recall, Aided / Unaided Recall, Preference creation, Conviction creation and Action with in targeted segments and overall in the market

  • Continuously monitor the advertising market and all media channels in Kuwait/ digital channels in the region. Cultivating relationships where appropriate.

  • Staying well-informed of Ooredoo’s expenditure in the market place and secure cost effective payment and discount terms based on Ooredoo’s spend market share.

  • Develop the Communication Roadmap for Products/services in coordination with Product marketing division.

  • Development of detailed project papers as per assignment/ task and ensure timely implementation of same.

  • Carry out any other task that can help in achieving Ooredoo’s strategic business objectives and company position.

  • Meet quality and performance KPI with supporting documents.

  • Ensure that upper management is informed on all critical issues pertaining to the area responsible for.

  • Responsible for developing cost analyses and implementation time-lines.

  • Provide input for the development of capital and operational budgets, ensuring adequate provision has been made for the funding of all planned activities.

  • Responsible for and monitor expenditure for effective cost control and justifies variances on a monthly basis.

  • Preparation of various weekly/ monthly reports relating to staff and achievement in the department.

  • Plans, prioritises and manages activities of staff, ensuring that they support business plan achievement and contribute to the Marketing strategies.Proactively manage and motivate the team to be highly professional and results oriented.

  • Work to improve employee performance through personal coaching and identifying training and development needs.
  • Ensure appropriate succession and staff development plans are in place in order to meet the department’s ongoing manpower needs.
  • Recruit reporting staff as required.
  • Conduct annual performance appraisals (Performance Management System) and ensure objectives set are monitored and achieved.
  • Proactively take responsibility for self improvement by staying well-informed of developments, knowledge and innovations in relevant field of expertise.
  • Other duties as directed by supervisor or other superiors.
Qualifications & Requirements:
  • Required years of experience based on progression ladder in advertising or promotional activities in the telecommunications sector
  • 3+ years management experience
  • Strong knowledge of the Kuwaiti advertising and media sector
  • Creative flair and excellent presentation skills
  • Ability to understand and execute the measurement of results and act appropriately to improve efforts
  • Ability to operate in a diverse multicultural, multinational work environment, exhibiting appropriate sensitivities
  • Good knowledge of MS Office applications like Excel, Word etc.
  • Excellent command of both written and verbal Arabic and EnglishBachelor degree in Mass Communication, Media, Advertising or related discipline and appropriate registration with a recognised professional institute

  • Qualification in Digital marketingDemonstrated knowledge in the following required:
    • Media planning, Search engine environment, and optimization tools and techniques


  • Budget skills

  • Multichannel marketing

  • Strong Creative skills

  • Strong Analytical skills

  • Strong Project Management skills

  • Management skills

  • Strong interpersonal communication skills

Note: you will be required to attach the following:
1. Resume / cv
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