Available Opportunities
VAC7312 - Senior Specialist , Branding
Field: Marketing Contract Type: Full Time - Permanent
Location: Kuwait - Kuwait City Closing date: 31-Aug-2018
The Company:

Ooredoo is an organisation on the move. Thanks to our dedicated employees, we continue to move closer towards our vision to be among the top 20 telecommunications companies in the world by 2020.

We are a dynamic global telecommunications player operating in 17 countries across the Middle East, North Africa (MENA) and Asia. We cover a population of more than half a billion people and serve more than 68 million customers.

In Kuwait, we employ approximately 1,000 talented people, all of whom are driving Ooredoo to be the number one choice for world-class communications services in Kuwait. In the face of intensifying competition, increasingly sophisticated technology and rising customer expectations, nothing is more important to our success than our team – and it's a team that you can be part of.

Ooredoo's future is bright, and you can be part of our ongoing success.

The Role:

Plan and carry out marketing initiatives and activity to drive the brand forward, and to develop and support marketing communication activities of Ooredoo, in accordance with agreed business plans. Aid in the Influencing the perceptions and behaviour of different types of stakeholders.

 

Execute all Marketing activities for the brand with the objective of strengthening the brand. Assist the Team Leader in the responsibilities regarding the corporate guideline with the purpose to maintain consistency in the use and layout of corporate image, build and organise brand identity across all the departments and provide a recognizable corporate image.

Key Accountabilities & Responsibilities:
  • Develop, plan and carry out marketing activities to agreed budgets, sales volumes, values, product mix and timescales.

  • Create and execute effective corporate communication strategies which support the development and growth of brand equity for the corporate brand.

  • Assist branding development, positioning and management.

  • Create brand strategies across multiple communications platforms.

  • Develop and execute brand led campaigns and project that adhere to the set forth guidelines.

  • Ensure the integrity of the brand with all public, and play a key role in valuing the brand and ensuring that the brands perceived value increases over time.

  • Work closely with segment teams and the advertising team to ensure brand representation, associated visuals and business strategy alignment.

  • Liaise and build relationships with all stakeholders, e.g. customers, suppliers and colleagues.

  • Establish and cultivate relationships throughout the organization to maximize collaboration, learning and integration. Work closely with everyone within the department Ooredoo to make sure that plans are going as planned both externally and internally.

  • Manage agencies with regard to the execution of briefed campaigns. Ensuring consistency of approach and conformity within approved corporate standards allocated budgets and expected time periods.

  • Develop and execute corporate events and ensure that all aspects adhere to the brand guidelines.

  • Ensure and monitor that all brand guidelines are met internally and externally in all campaigns, projects, sponsorships and events.

  • Continuously monitor the presence and awareness of the brand share of voice in the market and all media channels in Kuwait.

  • Ensure consistency of brand look in indoor and outdoor media.

  • Carry out any other task that can help in achieving Ooredoo’s strategic business objectives and company position.
  • Assist the manager in the responsibilities regarding the corporate guideline with the purpose to maintain consistency in the use and layout of corporate image, build brand identity across all the departments and provide a recognizable corporate image.

  • Liaise and attend meetings with other Ooredoo functions necessary to perform duties and aid business and organisational development.

  • Ensure that upper management is informed on all critical issues pertaining to the area responsible for.

  • Provide support on special projects as and when assigned by seniors and superiors.Contribute to the motivation of junior staff, providing day to day assistance where necessary.
  • The Senior level will execute many of the same activities as the Junior and Mid level, but in addition, will typically work on more complex, larger and higher importance/impact projects. The Senior level will also typically be expected to deliver highly optimal results as a product of broader and deeper experience. Proactively take responsibility for self improvement by staying well-informed of developments, knowledge and innovations in relevant field of expertise.
  • Other duties as directed by supervisor or other superiors.
Qualifications & Requirements:
  • Required years of experience based on progression ladder, relevant experience in advertising or promotions in the telecommunications sector.
  • Creative flair and excellent presentation skills
  • Good knowledge of MS Office applications like Excel, Word etc.
  • Excellent command of both written and verbal Arabic and English.
  • Bachelor degree in Mass Communication, Marketing, Media, Advertising or related discipline and appropriate registration with a recognised professional institute
  • Strong Creative skills

  • Strong Analytical skills

  • Strong interpersonal communication skills

Note: you will be required to attach the following:
1. Resume / cv
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