Available Opportunities
VAC6962 - Senior Specialist, Analytics & Campaign Design
Field: Marketing Contract Type: Full Time - Permanent
Location: Kuwait - Kuwait City Closing date: 28-Feb-2018
The Company:

Ooredoo is an organisation on the move. Thanks to our dedicated employees, we continue to move closer towards our vision to be among the top 20 telecommunications companies in the world by 2020.

We are a dynamic global telecommunications player operating in 17 countries across the Middle East, North Africa (MENA) and Asia. We cover a population of more than half a billion people and serve more than 68 million customers.

In Kuwait, we employ approximately 1,000 talented people, all of whom are driving Ooredoo to be the number one choice for world-class communications services in Kuwait. In the face of intensifying competition, increasingly sophisticated technology and rising customer expectations, nothing is more important to our success than our team – and it's a team that you can be part of.

Ooredoo's future is bright, and you can be part of our ongoing success.

The Role:

Management of CVM Analytics & Campaign Design.

Member of CMS (Campaign Management System) & LMS (Loyalty Management System) Platforms Commercial Activities Operations.

Key Responsibilties:
  • Work with the Senior Manager Customer Base Mgmt. & CVM Operations to ensure that all campaigns addressing B2C Base are handled and run on the CMS platform, resp. LMS (Loyalty platform)
  • Work closely with the Marketing Managers (CVM, Segment, Sales, Finance, etc.) to document and finalize campaign requirements for setup in the CMS platform as a ‘partner’ to provide expertise and insight into best practices related to the campaign management process for the Marketing Managers (e.g., use of sampling, QA procedures, standard suppressions)
  • Fully understand and implement the campaign marketing functional paradigm (e.g., campaign planning, campaign design, testing, execution, offer management, promotion history, contact management, response tracking and reporting).
  • CMS Operations:
  • Understand how to effectively and efficiently use the core functions of Campaign Management Platform

  • Design, Test and run the different campaigns required for CVM, Product Marketing and other Commercial teams on the CMS platform in a timely as desired by the Product owners.

  • Execution monitoring : Review and complete post-campaign analysis (e.g. measurement and tracking of activity over time, evaluation of financial results, reporting of ROI).

  • Campaigns measurement & Evaluation: Report on a weekly & Ad-hoc basis on Campaigns achievements, highlight potential improvements. Work with the Data/Technology Leads to ensure the campaign is optimized for performance

  • Required years of experience based on progression ladder, relevant experience in a similar environment.

  • High analytical skills.

  • Very good knowledge and understanding of Life Cycle Management, churn management, loyalty, retention, Customers Experience and Customer Satisfaction.

  • Strong knowledge of local market conditions and potential target market/customers.

  • Fluent verbal/written communication in English.  Arabic is an advantage.

  • Ability to operate in a diverse multicultural, multinational work environment, exhibiting appropriate sensitivities.

  • Strong commercial acumen and the ability to read and interpret market data.

  • Strong writing skills and development of Business Cases, Presentations.

  • Excellent interpersonal skills and the ability to establish and build relationships quickly. Ability to get team members from other Divisions to be not only collaborate, but to pro-actively work towards a better organisation in the desired function.

Note: you will be required to attach the following:
1. Resume / cv
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