As the Digital Marketing Expert, you will be managing the digital media spend for OO, deliver innovation in Digital Marketing, implementation on AD Tech for Digital marketing, deliver greater efficiency in spend , optimize CPA per campaign and drive enhanced ROI.

Provide leadership as well as strategic, visionary and inspirational support to the identification of new traffic generation channels as well as optimizing existing traffic generation channels to drive digital acquisitions & repeats

Own the Digital Marketing roadmap 

End to end responsibility of a comprehensive Digital Life strategy.  The key elements:
• Develop the Digital Marketing strategy
• Lead the execution and delivery / implementation of AD Tech tools to drive Digital adoption
• Develop and execute SEM, paid social, and other channel marketing plans to meet and exceed revenue and new customer acquisition goals
• Alignment with key stakeholders in Digital Sales, Digital Self-Care to drive conversion and app installation goals
• Achieving management buy in to the strategy
• Implementation of the agreed strategy
• Contributing to the overall yearly Digital Marketing plan

Performance Marketing 

• Plan and manage campaigns and budgets to meet efficiency targets
• Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels
• Test new marketing channels and ad products including owning the process from tracking and technical integration to trafficking campaigns, optimizing and measuring success
• Proposing & Implementing attribution driven marketing models

Digital Inbound Channels 

•Develop inbound marketing tool stack including web notifications, emails, web-app tools etc.
•Monitor internal channels and nurture customers to reach them via digital channels for driving repeats or cross-sells

Marketing Operations 

• Work with creative team to develop marketing copy and other creative needed to support campaigns
• Build effective working relationships with agencies and vendors and provide direction in executing campaigns
• Gather insights on performance and create feedback loop to creative partners

Analytics & Dashboards 

• Partner with analytics to improve reporting capabilities/marketing dashboards and develop understanding of related metrics (e.g. LTV, new/repeat mix, etc.)
• Drive A/B and multivariate testing programs to continually improve ad copy, landing pages, bidding strategies, etc.

Cross Functional Working 
• Creating and managing effective cross functional working between the team and its stakeholders to ensure Time to market is on time every time

KPI

The 4 main KPI’s are as follows, all of which will have yearly targets within the AOP
• Getting ‘X’ number of sales from Performance Marketing Channels
• Contributing to YY% of traffic from Digital marketing channels
• Digital Marketing campaigns launched on time and managed, achieving their agreed milestones
• OPEX management

Degree in management, marketing, economics or a closely related field     .

• 10 years overall working experience preferably in marketing in Telecommunications, FMCG or e-commerce
• 5+ years in digital direct marketing acquisitions experience with accountability for budget, performance and revenue
• Expert in PPC and Digital advertisement (including Google AdWords and all social media platforms)
• Expert in FB marketing or Google Marketing suite
• Proven track record delivering multifaceted, digitally driven campaigns from strategy through execution
• Highly creative with experience in identify target audiences and devising digital campaigns that engage, inform and motivate
• An advanced understanding of digital media and how strategies and tactics drive campaign and financial performance
• Possesses analytics and measurement knowledge required to define reporting needs, interpret data and translate into actionable insights
• Understanding of web and mobile app analytics

Professional Qualification / Certification requirements

• Experience in telecom billing and charging would be advantageous
• Experience in product catalogue and order management would be advantageous
• Good software engineering skills (UML, process models, programming, and testing) is a plus
• Architecture and Design of data-driven projects
• Project management 

   
• Communicating Effectively
• Business & financial Acumen
• Analytical Thinking
• Leadership
• Relationship Building
• Strategic Thinking