The trade marketing staff for Franchise is responsible for all the trade marketing activities accross the all Franchise platforms in line with the business, brand/communication strategies.
In having the customer & channel satisfaction as main priority, is the contact point/person between department/divisions, product management, and sales team to ensure achievement of sales objectives in Franchise & in support to attain positive P&L
Co-manage with the related department for the point of sales material (budget, logistics, distribution, campaign assortments and collaborating with parties to product & sales related to build promotions and communications
Manage, drive and deliver the support of channel platforms in the execution of activities and in achieving their sales objectives in parallel ensuring the product benefits or campaigns, and brand values are properly communicated in the franchise stores